Objective


Raise awareness about labour rights or legal norms in the workplace.

According to the 2015 Pew Global Survey, 75% of people in China think the gap between the rich and poor is a big problem, 61% of people think corrupt businesspeople is a big problem, and 58% of people think conditions for workers is a big problem in today’s society.


Approach


Combining best practices in game design with comprehensive research on labour rights violations, DPS created a game that allowed people to test their awareness of common and landmark labour dispute cases in China and find out whether employers were caught for violating labour rights and laws.

Labour rights cases in this game were sourced from articles found in Chinese news media, reflect common violations occurring nationally, and have been cross-referenced against multiple sources.

To accompany the game, DPS also launched an anonymous ask-me-anything (AMA) platform featuring a panel of experts on labor rights and labor laws. Given the rapidly narrowing space for anonymous conversation in China, the launch of an in-game chat and an anonymous AMA event gave Chinese internet users an opportunity to express themselves freely in uncensored space. Just five days after it launched, the AMA platform was visited over half a million times, with an overwhelmingly positive response from participants.


Results


The game and AMA platforms were visited by 2.65 million unique users.

In a post-AMA survey of over 1000 participants, 75% said that the panel of experts helped increase their understanding of labour rights issues.

Social media analysis showed a 135.2% increase in conversations about labour rights and laws in the period from November 2017 to June 2018.