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is Talking: Digital Campaigns for Combating Polarization",[],"ltr","2026-04-07","DPS Team",[188],{"author1":189},{"link_type":76},{"dimensions":191,"alt":194,"copyright":54,"url":195,"id":196,"edit":197},{"width":192,"height":193},1600,1064,"Canada is Talking logo: Cartoon sketch of a Canadian flag","https://images.prismic.io/orgsite/adPexZGXnQHGZScO_CanadaisTalking-Cover2Yellow.png?auto=format,compress","adPexZGXnQHGZScO",{"x":198,"y":198,"zoom":199,"background":200},0,1,"transparent",[202],{"primary":203,"items":348,"id":349,"slice_type":350,"slice_label":54},{"text":204},[205,209,216,225,228,234,237,240,243,249,255,260,268,271,277,280,284,287,293,296,299,302,305,311,317,320,323,326,329,334,337],{"type":206,"text":207,"spans":208,"direction":184},"paragraph","Polarization degrades the quality of Canadian democracy. When society is polarized, we become distrustful of one another, lose faith in democratic and social institutions, and face growing extremist movements.",[],{"type":206,"text":210,"spans":211,"direction":184},"As part of our ongoing work to build resilience to polarization in Canada, Digital Public Square launched Canada is Talking. ",[212],{"start":213,"end":214,"type":215},106,123,"em",{"type":217,"url":218,"alt":219,"copyright":54,"dimensions":220,"id":223,"edit":224},"image","https://images.prismic.io/orgsite/adPfZpGXnQHGZScV_iPadPro%2BiPhone.png?auto=format,compress","Two versions of the Canada is Talking landing page on a tablet and phone",{"width":221,"height":222},3243,2468,"adPfZpGXnQHGZScV",{"x":198,"y":198,"zoom":199,"background":200},{"type":206,"text":226,"spans":227,"direction":184},"This campaign series engaged Canadians nationwide who feel alienated or disconnected from the country’s democracy. The campaign presents interactive content about Canadian democracy, invites users to share their perspectives on pressing issues, and allows them to compare their views with those of other Canadians.",[],{"type":206,"text":229,"spans":230,"direction":184},"We created three versions of Canada is Talking: a pre-2025 federal election campaign, a post-election campaign, and a polarization campaign. Through these campaigns, we heard from Canadians about why many are cynical about politics and democracy, what their fears and anxieties are, and how they want to see the country change.",[231],{"start":232,"end":233,"type":215},29,46,{"type":181,"text":235,"spans":236,"direction":184},"Pre-election campaign: building trust in democracy",[],{"type":206,"text":238,"spans":239,"direction":184},"This campaign aimed to strengthen confidence in the reliability and integrity of Canada’s electoral system in the run-up to the 2025 federal election. We were particularly interested in engaging users who were sceptical about the fairness of elections in Canada or who did not see value in voting.",[],{"type":206,"text":241,"spans":242,"direction":184},"Our research into political discourse on social media revealed widespread cynicism surrounding the electoral process. We also sought to provide civic education to strengthen resilience to possible foreign information manipulation and interference campaigns, particularly those that seek to depress voter turnout.",[],{"type":206,"text":244,"spans":245,"direction":184},"This version of Canada is Talking featured two content modules.",[246],{"start":247,"end":248,"type":215},16,34,{"type":250,"text":251,"spans":252,"direction":184},"list-item","Why Should I Vote? presented information about the value of voting and political participation to counter feelings of apathy and disconnection.",[253],{"start":198,"end":254,"type":215},18,{"type":250,"text":256,"spans":257,"direction":184},"Can I Trust the Results? allowed users to explore how Canada’s electoral system and institutions work to combat misinformation about vote rigging and foreign interference.",[258],{"start":198,"end":259,"type":215},25,{"type":217,"url":261,"alt":262,"copyright":54,"dimensions":263,"id":266,"edit":267},"https://images.prismic.io/orgsite/adPfk5GXnQHGZScj_Product1-1-.png?auto=format,compress","Screenshots of the pre-election Canada is Talking campaign",{"width":264,"height":265},4086,2048,"adPfk5GXnQHGZScj",{"x":198,"y":198,"zoom":199,"background":200},{"type":206,"text":269,"spans":270,"direction":184},"Over three weeks leading up to the election, more than 1,200 Canadians completed at least one module. Prior to engaging with the platform, 22% of users indicated that they would likely not trust the outcome of the federal election and 20% indicated that they were not planning to vote.",[],{"type":206,"text":272,"spans":273,"direction":184},"After completing a module, 60% of users indicated that they were more likely to trust the outcome of the federal election and 66% indicated they were more likely to vote. These results suggest that Canada is Talking provides an effective model for engaging politically alienated Canadians.",[274],{"start":275,"end":276,"type":215},198,216,{"type":181,"text":278,"spans":279,"direction":184},"Post-election campaign: exploring political participation",[],{"type":206,"text":281,"spans":282,"direction":184},"This version of Canada is Talking sought to assess Canadians’ views on the election process and raise awareness of how they can continue to participate in Canadian democracy between elections. Launched after the 2025 federal election, this campaign allowed us to learn about how Canadians felt about the election, its results, and its implications for polarization in Canada.",[283],{"start":247,"end":248,"type":215},{"type":206,"text":285,"spans":286,"direction":184},"The campaign asked Canadians about the post-election environment, including what they thought about polarization, hope for the country’s future, and how they plan on staying involved in politics in between elections. A total of 2,730 Canadians shared their views.",[],{"type":217,"url":288,"alt":289,"copyright":54,"dimensions":290,"id":291,"edit":292},"https://images.prismic.io/orgsite/adPfuZGXnQHGZScl_Product2-1-.png?auto=format,compress","Screenshots of the post-election Canada is Talking campaign",{"width":264,"height":265},"adPfuZGXnQHGZScl",{"x":198,"y":198,"zoom":199,"background":200},{"type":206,"text":294,"spans":295,"direction":184},"Among them, 56% said they felt Canadians were more polarized after the elections and 65% said they felt pessimistic about the country’s future. The majority of users (57%) disagreed that if they are unhappy with the status quo, the only thing they can do is wait until the next election. The most popular ways people thought of getting involved were staying informed (69%) and engaging MPs (27%).",[],{"type":206,"text":297,"spans":298,"direction":184},"The results from this campaign suggested that, in the post-election environment, many Canadians perceived the country to be divided and felt anxious about the future. This demonstrates a need to continue to engage Canadians on democracy and polarization beyond the election period.",[],{"type":181,"text":300,"spans":301,"direction":184},"Polarization campaign: restoring social cohesion",[],{"type":206,"text":303,"spans":304,"direction":184},"Feedback from the post-election campaign led us to develop a third campaign focused on addressing polarization and divisions between Canadians. This campaign gauged how users perceive polarization in Canada and corrected misperceptions about polarization by highlighting that Canadians have more in common with each other than most people think.",[],{"type":206,"text":306,"spans":307,"direction":184},"While relevant for all Canadians, we were especially interested in reaching those who felt socially alienated, disconnected from their communities, or highly polarized. Over 7,600 Canadians engaged with this version of Canada is Talking.",[308],{"start":309,"end":310,"type":215},219,236,{"type":217,"url":312,"alt":313,"copyright":54,"dimensions":314,"id":315,"edit":316},"https://images.prismic.io/orgsite/adPf6ZGXnQHGZScn_Product3-1-.png?auto=format,compress","Screenshots of the Canada is Talking campaign on political polarization in Canada",{"width":264,"height":265},"adPf6ZGXnQHGZScn",{"x":198,"y":198,"zoom":199,"background":200},{"type":206,"text":318,"spans":319,"direction":184},"Before engaging with the platform’s content, 39% of users said that they believed that Canadians on the right and the left are very different from each other. By the end of the experience, this figure decreased to 21%. Among those who initially felt the left and right were very different, 53% shifted their opinion to varying degrees after engaging with the platform.",[],{"type":206,"text":321,"spans":322,"direction":184},"We also shared this campaign with a group of Canadians in a focus group setting to gather qualitative feedback. Participants who reported feeling socially alienated were the most likely to find the campaign engaging, suggesting that it was effective in appealing to our target audience. Participants enjoyed the campaign’s interactivity and graphics, as well as use of public opinion data.",[],{"type":206,"text":324,"spans":325,"direction":184},"One young adult who perceived a high level of national division in Canada said, “The app let me check my bias and gain a more accurate picture of political opinions in Canada.” Another socially alienated participant said “It’s encouraging to see that most people are not as extreme as some of the voices that mostly reflect that political ideology.”",[],{"type":181,"text":327,"spans":328,"direction":184},"Creating space for reflection",[],{"type":206,"text":330,"spans":331,"direction":184},"Canada is Talking showed us that many Canadians who feel alienated from or distrustful of democracy appreciate opportunities to engage with tools that allow judgment-free reflection. When people’s concerns and anxieties are taken seriously, they may become more open to engaging with nuanced information about political and social issues.",[332],{"start":198,"end":333,"type":215},17,{"type":206,"text":335,"spans":336,"direction":184},"Campaigns such as these are important for reaching Canadians who may not be interested in traditional outreach activities. By encouraging thoughtful engagement with important but contentious issues, we can strengthen Canadians’ resilience to extreme and polarizing narratives.",[],{"type":206,"text":338,"spans":339,"direction":184},"Try Canada is Talking here. Send us your feedback at hello@digitalpublicsquare.org",[340,342],{"start":198,"end":341,"type":215},82,{"start":198,"end":343,"type":344,"data":345},26,"hyperlink",{"link_type":83,"url":346,"target":347},"https://canadaistalking.com/#ss01","_blank",[],"text$e0800955-3598-43b9-af4a-07ad8971a641","text","How can we engage Canadians who feel anxious and disconnected from our democracy?",{"dimensions":353,"alt":194,"copyright":54,"url":195,"id":196,"edit":354},{"width":192,"height":193},{"x":198,"y":198,"zoom":199,"background":200},1775572661615]