Objective


Thought Patterns was born out of a desire to understand public sentiment toward immigration and to learn more about why people feel the way they do.


Approach


Working with Century Initiative, Digital Public Square created a cross-country anonymous digital survey to measure Canadian attitudes toward immigration and develop a framework for a digital platform. Our survey captured opinions on four different aspects of immigration: economic effects, social program costs, social cohesion or integration, and security. Rather than being uniformly supportive or oppositional across all dimensions, we show that different Canadians have different arrays of opinions across these various dimensions. From these results we were able to classify Canadians into four different types, according to their views across these four dimensions. The result of this work led to the development of the Thought Patterns platform - where 1000s of Canadians across the country have explored their own views on immigration.